Canadian Case Studies

casestudies

Case Studies:

Baskin-Robbins

Overview

To celebrate the launch of Baskin-Robbins’ new Cookie Ice Cream Sandwich, Kin Community tapped into Yolanda Gampp, cake-baking extraordinaire and influencer, on her channel How To Cake It.

Yolanda created a video where she crafted a larger-than-life cake inspired by Baskin-Robbins’ new Warm Cookie Ice Cream Sandwich, which was posted on her channel and embedded into Baskin-Robbins’ website for added views.

To extend the reach past YouTube, the episode was promoted across social media, and a :15 second commercial spot was run on W Network with footage from How To Cake It’s episode.

Results

99% Positivity Ratio

1.2 Million Organic Views

Over 6000 off-platform shares

62% Average View Duration

Motrin

Overview

Kin Community Canada and Corus Entertainment teamed up with Motrin to empower Canadian women and celebrate everything that makes them unstoppable women.

Kin Community tapped into Québecois star, fashion maven and influencer Maripier Morin of “Pardon My French”, to celebrate the unstoppable woman and inspire Canadians to do the same.

Maripier created four different videos for her YouTube channel, each focusing on the unstoppable women in her life and how to #MakeItHappen with Motrin. To promote the partnership even further, Kin leveraged TrueView Pre-Roll media and Overlay ads on YouTube, which were extremely successful at capturing the attention of Canadian viewers.

Along with this, multiple spots aired on the W Network & Series+ to further promote Motrin’s #MakeItHappen campaign to mass audiences.

Results

1.3 Million Minutes

watched in Canada across the 4 videos

423K Canadian views

during the campaign

98% Positivity Ratio

Walmart

Overview

WalMart wanted to develop an influencer program leveraging Kin Community’s content creator network in support of the brand’s “Fresh Grocery” launch. The program was designed to share simple, flavourful family friendly recipes using fresh meats, produce and fish from Wal-Mart.

To spread awareness and drive credibility of WalMart as a smart choice for quality, fresh products, Kin Community tapped the talents of chef and culinary expert, Mike Ward. Mike created a 3-episode custom, original content series that showed viewers how to create delicious recipes using WalMart Fresh Grocery products.

Results

3.3 Million Canadian Views

17 Million Impressions

521 social engagements

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