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Kin Community raises $13.5 million to go global

Annlee Ellingson for L.A. Biz,

A handful of international investors are joining Kin Community. The Santa Monica, Calif.-based digital media company has raised $13.5 million in new funding in a Series D led by Emil Capital Partners, a consumer-focused investment firm backed by German retail giant Tengelmann Group.

Kin, whose content and creators focus on helping millennial women “make their way home,” will use the financing to increase its original production and distribution across social, OTT and traditional media platforms, as well as expand into new global markets, including Australia and the United Kingdom. Also participating in the round were a couple more international investors — Corus Entertainment out of Canada and Allure Media from Australia — as well as TEGNA in the U.S.

With Kin Canada up and running since 2014 thanks to a partnership with Corus, the startup will next launch Kin ANZ in Australia and New Zealand with Allure. Also under the deal, Kin will collaborate with TEGNA, which owns 46 television stations as well as Cars.com and CareerBuilder, to explore opportunities for content sharing, sponsored content and cross-promotion.

“There are over 800 million young women around the world on a journey to define home for themselves,” said Kin Community co-founder and CEO Michael Wayne in a statement. “With our new partners and funding, we will further our mission to inspire and inform this generation through our extraordinary content and creator community.”

Kin draws 170 million followers across social platforms and logs 600 million video views monthly. Among its 120 creators are Rosanna Pansino (Nerdy Nummies), Hannah Hart (MyHarto), Jenn Im (Clothes Encounters), Lauren Riihimaki (LaurDIY), and Rachel and Byron Talbott, and U.S. advertisers include Olay, Nordstrom Rack, Chevrolet and Target.

Founded in 2007, Kin Community has raised $40.5 million total. Additional investors include Mayfield, General Catalyst, Rustic Canyon and Atomico.