Moreso than other multi-channel networks, Kin Community has focused a lot of its growth efforts north of the border, and it has now furthered its Canadian presence by joining forces with one of the country’s top content creators. It has partnered with Rachel “Rachhloves” Cooper, a beauty, fashion, and lifestyle vlogger who has 843,000 subscribers and more than 60 million views on her YouTube channel.
Cooper has been making videos for six and has seen steady growth on her channel since then. Her most popular topics are hair and makeup tutorials, though she has also seen success with videos that test out “hacks” she finds on Pinterest. She also runs a secondary channel, RachLovesLife, where she vlogs about her personal life. That channel has more than 100,000 subscribers.
With Kin Community’s help, Cooper will grow her digital presence by seeking out brand partnerships and other similar opportunities. “We are excited to welcome Rachhloves to the Kin Community family,” said Rick Matthews, Managing Director for Kin Community Canada, in a press release. “Her beauty and fashion focused videos, along with advice and lifehacks for balancing her life as a mom and entrepreneur, speak to a generation of millennial women looking for genuine, inspiring content. We look forward to working with Rachel to help grow her company and create meaningful brand partnerships.”
Beyond Cooper, Kin Community is also partnered with LaurDIY, another prominent Canadian lifestyle vlogger. The female-skewing network has upped its north-of-the-border ambitions since landing an investment from Corus Entertainment, a major Canadian media company.